Gideons Spring Faith Fund Mailer

We recently completed a fund-raising spring mailer for the Gideon's International. We designed around the concept of 'planting seeds' and decided that seed packets would be a nice way of conveying that idea. The Gideon's have 7 different international regions, where they work to get Bibles to the people. So each packet (8 in all) represents one of those regions and the back of the packet details stats of those regions and testimonies in how 'planting seeds of faith' has produced results. The original plan was to create actual seed packets with seeds that the recipients could actually plant which would serve as a symbolic reminder of the need to support what the Gideons are doing. In the interest of cost saving, however, we actually chose to just create faux packets to get across the concept. The challenge was to create something that immediately conveys "seed packets" without being able to show fruits or vegetables. We felt a retro design helped to better communicate this.